Do you want to create website content that speaks to your readers? Do you know how to make sure you are achieving the goals of your website?
This workshop will show you the key elements of high-impact online writing. Find the best way to plan, organize and write content so that your readers get what they need and want from your website, and learn how to structure that content for quick and easy accessibility.
This workshop focuses on...
- understanding the differences between printed and online text
- capturing your readers’ attention and interest
- planning and organizing content to help your readers find the information they are looking for
- using clear and concise language targeted to your readers
- using editing tricks that will catch the small typos that undermine image
